You can’t get much better than this when it comes to Indiana Jones and his famous fedora:

The movie comes out in three months and we’re already seeing a big jump in the demand for Indiana Jones hats.

What’s your next adventure?

Aaron

I recently picked up the January ‘08 issue of GQ Magazine and was pleasantly surprised to see a page dedicated to hats. In the magazine they talk about the different hat styles including fedoras, pork pies, panama hats, bowlers and more. So in the spirit of the magazine here’s some examples of the different hat and cap styles available for men at Aaron Hats.

The Fedora:

The Derby:

The Cowboy hat:

The Panama hat:

The Ivy cap:

The Newsboy cap:

Being in the fashion business I make sure we browse through several different fashion magazines so that we’re staying current with the trends. One of the best, if not the best, is InStyle Magazine. In the November issue there are so many hats I lost track. There are hats shown in fashion articles, hats used in advertisements and then there’s the cover story about Jessica Simpson where she’s shown wearing a Stetson Temple fedora. It’s hard to tell from the picture below that she’s wearing a Stetson Temple but she does wear it well.

Here are just a few of the many hats shown in the November issue of InStyle Magazine:

Jones New York ad - womens winter bucket hat
BCBG Maxazria - 1920’s style flapper hat
Payless - military style cap
Nikon - ivy cap
Bebe - wide brimmed women’s fedora

Join the crowd and get a hat on.

Aaron

Seldom is there a movie that has an effect on an industry that lasts for more than six months. That can not be said about the Indiana Jones movies. Just last month production was started for the fourth installment of the Indiana Jones movies starring Harrison Ford as Dr. Jones. For more than 25 years the first three Indiana Jones movies have kept hats, and more specifically the brown fedora, an ever popular selling item.

From a press release dated January 02, 2007:

“For more than 25 years, audiences have been enraptured by the exploits of Indian Jones. The film trilogy — Raiders of the Lost Ark, Indiana Jones and the Temple of Doom, and Indiana Jones and the Last Crusade — garnered 14 Academy Award nominations, won 7 Oscars, and grossed over $1,182,000,000 at the box office. The films are among the most popular films ever made and have become a legendary part of film history.”

Harrison Ford is also quoted as saying “These films are such great fun to make. I’m looking forward to reuniting with the team and starting this new journey.” And “I don’t know if the pants still fit but I know the hat will.”.

For official Indiana Jones hats be sure to visit Aaron Hats.

On to the next adventure,

Aaron

Continuing with yesterday’s post, let’s look at some ads with hats that aren’t geared towards fashion at all.

Lowes Home Improvement. While watching tv the other night I saw a commercial for the paint department of Lowes. They claim they can match any color including a man’s fedora in one scene…a very hip fedora at that.

American Express. This tv commercial has been playing for quite some time now. American Express tells the small business owner something they already know…they wear many hats. Using the ol’ saying “wearing many hats” they’re able to convey the importance of their products catering to the small business owner.

Beefeater Gin. In the below magazine ad for Beefeater, nearly every person in the ad is wearing a hat. So does this mean that only the cool, hat-wearing people drink Beefeater? Probably not but it’s a great use of hats in advertising and automatically gears the ad toward the 20 something’s.

Now the important question. Would most people even notice the hats in these ads? Probably not, but what it does do is show that the smallest detail counts. You might look at the Beefeater ad and like the layout, design, colors and you’d say to yourself “There’s just something about that ad that’s cool”. When you wear the right hat people will say the same thing about you…there’s something about him/her that’s really cool. They might not be able to put their finger on it but your hat conveys a certain style without screaming “costume”.

So what are you waiting for…Get A Hat On!

Aaron

It could be just me but have you noticed how many times a hat shows up in a tv commercial, magazine ad or news article lately? In the April issue of InStyle Magazine alone there are at least 16 pictures of women wearing hats. Let’s take a closer look at some these hats and how they’re used in the magazine.

Out on the town. Fergie is shown wearing a Derby, or Bowler as our friends in the UK know it. Not many women can pull of a Derby but Fergie certainly wears it well.

Advertising. An ad for Revlon Colorist shows Sheryl Crow wearing a very cool fedora. We see a growing trend with women wearing what was traditionally a mans hat, the ever classic fedora. I find it odd though that the image of Sheryl is in black and white. It is an ad for Colorist (color) right?

Hot fashion. There is a picture of Jada Pinkett Smith wearing a stingy brimmed trilby that looks so good on her. Actually, what doesn’t look good on her.

On top of all that there’s a few pictures of some knit hats, ivy caps, newsgirl caps and surprisingly only one ball cap that I could see.

The bottom line…spend the time to find the right hat, preferably at Aaron Hats, and it will only make the woman look even better than she already does.

Aaron

Day 2 of the new blog. Isn’t this exciting? Well, maybe not as exciting as if Stetson were to bring back the classic Stratoliner fedora but still exciting for all of us here at Aaron Hats.

I think nearly every person on planet Earth knows the Oprah name and her O Magazine. In the May ‘07 issue, one of her “favorite things” is this great ladies visor by Scala.

For those that don’t know, Scala is a brand of Dorfman Pacific. Here’s a snip from their web site about the companies long history in the hat business:

Dorfman Pacific prides itself in being one of the largest full-line, in-stock headwear and handbag company in the world. Our company began in 1921 as Dorfman Hat &
Cap Company in a 5,000 square foot facility in Oakland, California, and recently celebrated its 80th year in business at our 275,000 square foot facility in Stockton, California.

Have a great day made even better with a hat on.

Aaron